Reviews have become an important key performance indicator for hotels. More and more consumers write online reviews about their experience and share them on travel agency websites, travel communities and independent review websites. The new social media culture of sharing online requires hoteliers to follow up. In order to manage your hotel’s online reputation, Rate Tiger launched RT Review.
This new Hotel Review Management Tool allows you to monitor your brand’s reputation across various websites. Additionally, you have the possibility to respond directly to these guest reviews via RT Review, making it both a social media monitoring and communication tool.
What does RT Review offer you exactly?
• Alerts for every new guest review that is published
• Summary about your review score trend over a period of time (last 7 days, 30 days, 12 months)
• Comparison of your performance in different review websites
• Different performance review categories to control your score (F&B, rooms, cleanliness, customer service, etc.)
• Comparison between your results and competitor hotels
• Analysis of score result details by website
• Individual reviews
• Possibility for a direct response to reviews
As to be expected, Rate Tiger has developed easy dashboards for its new program allowing any hotelier to use RT Review with only a brief online training. The screenshots below will give you an idea of the user interface.
Websites that have been intergrated into RT Review include: booking, boo.com, expedia, fastbooking, globalhotelreview, holidaycheck, holiday-truth, holidays-uncovered.co.uk, holidaywatchdog, hotel.info, hotels.com, igougo, mytravelguide, orbitz, priceline, qype.co.uk, reviewcentre, travelpost, travel.yahoo.com, tripadvisor, trivago, venere, zoover, travelocity.com, reisen.de, etc.
Online social media reviews should be seen as one of the steps in the consumer decision making process, thereby becoming more and more influential for hotel marketing. Hotels can no longer afford not to monitor and respond to them. Ignoring online reviews means ignoring the wishes of your consumers.
RT Review allows you to incorporate feedback of your guests as a pre and post stay marketing tactic. Take a look at the TownHouse Hotel Maastricht on a well-known review website. It is a good example to illustrate the advantages of active review management, being the number 1 hotel in its destination and generating more and more direct sales.
For more information have a look at the hotel marketing webpage of Xotels, the hotel consulting and advertising Company.
