There are great differences in the levels with which hotels are looking for feedback from their guests. With the rise of hotel reviews sites the request of filling out a hotel guest comment card diminishes. Although this trend is moving up, there are still hotels who want guest opinions.
Most of the hotels that provide a guest house feedback form use a review score card. Hotels can easily analyze the outcomes by counting the points. For guests it’s more like a bingo card. They won’t have the feeling that the hotel really care about their opinion.
If hotels want to improve their revenue management, it is not about a number but about the actions they take. They have to focus on real input instead of scores, because suggestions and comments from guests can be very useful. To have a successful review you have to offer hotel guest surveys with open questions. An example of an open question form could be:
- Your feedback
- How you evaluate our services?
- Small details, big differences. Are there any small details that you particularly valued or any new ones that you think we should be looking at?
If you are looking for hotel management then look at the website of Xotels.
