Xotels – How are you supposed to promote a hotel with all these new online developments? Xotels offers hotels a wide range of online marketing solutions to drive direct business through your hotel website and reservations call center. Here is a list with hotel marketing techniques.
Global distribution systems & consortia
According to many people computer reservation systems and global distribution systems are a dying breed. Nonetheless these systems are reinventing themselves and are still an important source of business and leisure travel for many destinations.
OTA
OTA’s are the poster boards of the hotel and travel industry in the online age. They are important distribution channels. Their commissions and models vary so analyze them well to make sure they add value to your overall strategy. Be certain they aren’t just shifting direct business away from your direct sales efforts, but really generate incremental bookings.
DMC
A local DMC works hard to attract groups and events. You should approach some of these companies and work together with them to attract corporate and leisure groups during low and medium demand periods. It will help you to diversify your hotels’ market mix.
Social media & review websites
By now you know that you need to be active on social media. Having an account is not enough though, monitoring your online reputation and being active on social media sites is just as important. It is very important to manage your online reputation. Encourage your guests to leave reviews on Yelp and TripAdvisor. Your profile on review websites needs to be active and dynamic.
Mobile
Finally, hotels are starting to move beyond their own website and into mobile marketing. Start with a basic mobile website which allows you to easily navigate an image gallery of the hotel and has a simple click to call button. From there you can work on integrating your booking engine and develop a more advanced mobile hotel website.
Last but not least, don’t spend too much money on printing brochures etc. We are in the electronic and digital age.
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How are you supposed to promote a hotel with all these new online developments? Xotels offers hotels a wide range of online marketing solutions to drive direct business through your hotel website and reservations call center. Here is a list with hotel marketing techniques.
Global distribution systems & consortia
According to many people computer reservation systems and global distribution systems are a dying breed. Nonetheless these systems are reinventing themselves and are still an important source of business and leisure travel for many destinations.
OTA
OTA’s are the poster boards of the hotel and travel industry in the online age. They are important distribution channels. Their commissions and models vary so analyze them well to make sure they add value to your overall strategy. Be certain they aren’t just shifting direct business away from your direct sales efforts, but really generate incremental bookings.
DMC
A local DMC works hard to attract groups and events. You should approach some of these companies and work together with them to attract corporate and leisure groups during low and medium demand periods. It will help you to diversify your hotels’ market mix.
Social media & review websites
By now you know that you need to be active on social media. Having an account is not enough though, monitoring your online reputation and being active on social media sites is just as important. It is very important to manage your online reputation. Encourage your guests to leave reviews on Yelp and TripAdvisor. Your profile on review websites needs to be active and dynamic.
Mobile
Finally, hotels are starting to move beyond their own website and into mobile marketing. Start with a basic mobile website which allows you to easily navigate an image gallery of the hotel and has a simple click to call button. From there you can work on integrating your booking engine and develop a more advanced mobile hotel website.
Last but not least, don’t spend too much money on printing brochures etc. We are in the electronic and digital age.
