QR codes are taking over by storm. Is it a hype that will disappear, or is it the beginning of a new trend in consumer engagement? How can we use QR codes for marketing?
You might have seen them already, these QR or Quick Response codes. They are used to divert a consumer to an online mobile platform. They scan a 2D barcode with their mobile device and are directly diverted to a qr code landing page. You are able to access all kinds of information, including web addresses, personal or professional contact information, or FaceBook promotion pages. There are plenty of free QR code readers available for download so you should experiment with them.
The key in using QR codes in marketing comes down to added value. We are using QR codes to improve the guest’s service experience. QR codes are used on cards in the rooms, announcements in elevators, at the concierge desk and message boards in the lobby to engage clients with tips on where to dine or what to do during their stay.
Upon scanning the QR code, they will be diverted to the hotel’s blog which contains the latest events, restaurant tips, activity recommendations, favorite shops, etc. From here people can also navigate to your social media pages. This is a simple way to increase the service level in your hotel and at the same time connect to your guests through social media platforms like a blog, FaceBook, Twitter or Google+.
We recommend driving consumers to a specific promotion or landing page, not just your hotel’s website. In the beginning you will need to educate your guests and include a call to action. Tell them to ‘scan this code for our latest restaurant, shopping and tourist tips’. People need to think that they will find some interesting or cool information after scanning the QR code. If you don’t have a blog you can send them to the website or mobile app of your local tourism office.
