In 2011 Xotels took their hotel revenue management blog to the next level. They launched a new design and layout, with integrated FaceBook comments and social bookmarking buttons (FB Like, Google +, Tweet & LinkedIn Share). It created a whole new dynamics and makes fan interactive marketing possible.
Here are the Top 10 most popular revenue management blog posts of 2011
1. How to Market a Hotel
2. Forget Rate Parity and Rate Integrity, let’s go to War
3. Top 10 Social Media Marketing Tips for Hotels
4. REVPAR… GOPPAR… Something is Missing
5. A Year of Flash Sales and Price Wars in Hotels
6. Are your 2012 Hotel Targets, Budget and Marketing Plan Ready?
7. How to use QR Codes as a Hotel Marketing or Guest Service Tool
8. Why Hotels must apply Revenue Management to their Spa
9. The Shift from Hotel Product Marketing to Niche Targeting
10. Top 20 Best Practices for DMO Websites
Quite a nice list of interesting reads, full of ongoing discussions through FaceBook comments. So, if you want to read more about a hotel sales and marketing plan, ADR (average daily rate) or the advantages of revenue marketing in spa hotels, these link will provide you with all the necessary information. For a lot more information about hotel management, check the website.
