Xotels – Do you know what the conversion rate is of your hotel’s reservations department? Everybody seems to put a lot of focus on their website conversion statistics, but the question is how many calls are actually converted into bookings? A phone sale is a very important direct sales channel for hotels. Consumers are making the effort to contact them directly, and should be easy to convert. Why is it though that many hotels have such a poor sales process? To improve sales process and reservation progress can be an important step to make a hotel more cost-efficient.
Hotels have to train their reservations staff to go beyond the price quoting order-taking approach while selling over the phone. It is important to implement a sales process that can be customized to the individual caller to make it feel more personal. Creating a step by step sales process can improve the sales capability significantly. This requires many hours of training, creative brain storming and constant motivation to keep it up to date, but it will be reflected in the amount of reservations! For more information, check Xotels.com.
