Inspiring Upselling Techniques in Hotels

It gives me so a thrill to work together with the creative team at the Townhouse Hotel in Maastricht. They have such a drive for delivering authentic hospitality and excellent guest service. I would like to share this inspiring success story with you.

The amazing experience at Townhouse actually starts before you arrive. Guests who booked directly and provided an email address are contacted pre-arrival to inquire if there is anything else you will need during your stay. Services as parking, a larger room, including breakfast with bubbles, museum vouchers and romantic packages are offered.

Upon arrival, you are kindly reminded that there are many options to make your stay extremely pleasant. The lone business traveller is even offered a companion. Yes, at Townhouse Maastricht you can rent a goldfish as a roommate for €5.00 per night.

During your stay, they offer you coffee and cake at a special price in their Grand Cafe Soiron on the main square of the town. You are given a discount voucher clearly showing the location and describing it as an ideal place to take a break while shopping or sightseeing.

No opportunity is left unutilized to provide service and hotel upselling, enhancing the overall guest experience index. This incredible hotel team understands there is more to the hotel business than the guest. The home front can be an incredible important factor when it comes to repeat visits and word of mouth. In the weekend you can buy a delicious local Maastricht flan pie to take home. You can enjoy it with family and friends talking about your visit to this beautiful town and fun hotel.

At the moment they sell 30 to 40 cakes a weekend, generating an annual profit of €11.000. This is what hospitality and entrepreneurship really is all about. They will expand this to weekdays as well and offer business travelers a cake to take back home to their partner. They will also sell flowers and some souvenirs and toys upon checkout.

At Xotels we simply love working with La Bergere Group, which is behind the Townhouse Hotel in Maastricht. It gives such pleasure to work with hoteliers that truly understand service and the importance of hotel upselling techniques to drive REVPAR and the bottom line of the hotel upwards.

It is not just the rooms that make money in a hotel. If you are a bit creative you can generate revenue in many ways. We hope this article has inspired you to take another look at your strategies for upselling hotel rooms. Check out our hotel revenue management blog for more interesting posts on how to improve hotel revenue.

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