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	<title>Hotel Management Company - Xotels Ltd.</title>
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		<title>Hotel Management Company - Xotels Ltd.</title>
		<link>http://xotelsmarketing.wordpress.com</link>
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		<item>
		<title>How to use QR codes for marketing or as a guest service tool</title>
		<link>http://xotelsmarketing.wordpress.com/2011/11/02/how-to-use-qr-codes-for-marketing-or-as-a-guest-service-tool/</link>
		<comments>http://xotelsmarketing.wordpress.com/2011/11/02/how-to-use-qr-codes-for-marketing-or-as-a-guest-service-tool/#comments</comments>
		<pubDate>Wed, 02 Nov 2011 10:50:37 +0000</pubDate>
		<dc:creator>xotels</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://xotelsmarketing.wordpress.com/?p=243</guid>
		<description><![CDATA[Xotels &#8211; QR codes are taking over by storm. Is it a hype that will disappear, or is it the beginning of a new trend in consumer engagement? How can we use QR codes for marketing? You might have seen them already, these QR or Quick Response codes. They are used to divert a consumer [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=xotelsmarketing.wordpress.com&amp;blog=10288031&amp;post=243&amp;subd=xotelsmarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<item>
		<title>How to Promote a Hotel</title>
		<link>http://xotelsmarketing.wordpress.com/2011/11/02/how-to-promote-a-hotel/</link>
		<comments>http://xotelsmarketing.wordpress.com/2011/11/02/how-to-promote-a-hotel/#comments</comments>
		<pubDate>Wed, 02 Nov 2011 10:46:58 +0000</pubDate>
		<dc:creator>xotels</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://xotelsmarketing.wordpress.com/?p=241</guid>
		<description><![CDATA[Xotels &#8211; How are you supposed to promote a hotel with all these new online developments? Xotels offers hotels a wide range of online marketing solutions to drive direct business through your hotel website and reservations call center. Here is a list with hotel marketing techniques. Global distribution systems &#38; consortia According to many people [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=xotelsmarketing.wordpress.com&amp;blog=10288031&amp;post=241&amp;subd=xotelsmarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Social media strategy for hotels</title>
		<link>http://xotelsmarketing.wordpress.com/2011/11/02/social-media-strategy-for-hotels/</link>
		<comments>http://xotelsmarketing.wordpress.com/2011/11/02/social-media-strategy-for-hotels/#comments</comments>
		<pubDate>Wed, 02 Nov 2011 10:43:24 +0000</pubDate>
		<dc:creator>xotels</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://xotelsmarketing.wordpress.com/?p=239</guid>
		<description><![CDATA[Xotels &#8211; Do you want to use social media to help market your hotel? We have composed a list with tips for hotel social media marketing. All these tips are based on our own experience with internet marketing for our hotels. These tips are practical, can be implemented immediately and will bring many benefits. Social [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=xotelsmarketing.wordpress.com&amp;blog=10288031&amp;post=239&amp;subd=xotelsmarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">xotels</media:title>
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		<item>
		<title>The Hotel RevPAR Definition</title>
		<link>http://xotelsmarketing.wordpress.com/2011/05/12/the-hotel-revpar-definition/</link>
		<comments>http://xotelsmarketing.wordpress.com/2011/05/12/the-hotel-revpar-definition/#comments</comments>
		<pubDate>Thu, 12 May 2011 10:11:49 +0000</pubDate>
		<dc:creator>xotels</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://xotelsmarketing.wordpress.com/?p=232</guid>
		<description><![CDATA[Depending on the level of demand expected, you would leave money on the table if you weren’t implementing some degree of room revenue management. RevPAR or revenue per available room is applicable to all kind of hotels, as long as every single day a hotel needs to get the most of its fixed capacity.  Top [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=xotelsmarketing.wordpress.com&amp;blog=10288031&amp;post=232&amp;subd=xotelsmarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">xotels</media:title>
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		<item>
		<title>Hotel marketing concepts</title>
		<link>http://xotelsmarketing.wordpress.com/2011/05/12/hotel-marketing-concepts/</link>
		<comments>http://xotelsmarketing.wordpress.com/2011/05/12/hotel-marketing-concepts/#comments</comments>
		<pubDate>Thu, 12 May 2011 10:09:18 +0000</pubDate>
		<dc:creator>xotels</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://xotelsmarketing.wordpress.com/?p=230</guid>
		<description><![CDATA[2011 will be the year of flash sales in travel, but not the way you think. Flash sales will take a different route in hotel marketing techniques Besides retail discount shopping websites, new start-ups have been launched for the hotel and travel industry. These websites work with the already popular loyalty programs where membership only [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=xotelsmarketing.wordpress.com&amp;blog=10288031&amp;post=230&amp;subd=xotelsmarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">xotels</media:title>
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	</item>
		<item>
		<title>Hotel sales and marketing strategy</title>
		<link>http://xotelsmarketing.wordpress.com/2011/05/12/hotel-sales-and-marketing-strategy/</link>
		<comments>http://xotelsmarketing.wordpress.com/2011/05/12/hotel-sales-and-marketing-strategy/#comments</comments>
		<pubDate>Thu, 12 May 2011 10:06:39 +0000</pubDate>
		<dc:creator>xotels</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://xotelsmarketing.wordpress.com/?p=227</guid>
		<description><![CDATA[If the OTAs claims to increase hotel RevPAR, then why do they advertise on hotel brand names? Shouldn’t they focus on destination searches instead? A list of intercontinental hotel chains seem to have convinced OTAs to refrain from this practice. However to independent hotels or [hotel management] groups they are not showing much consideration. This [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=xotelsmarketing.wordpress.com&amp;blog=10288031&amp;post=227&amp;subd=xotelsmarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">xotels</media:title>
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	</item>
		<item>
		<title>How to handle the Facebook advertising rates</title>
		<link>http://xotelsmarketing.wordpress.com/2011/05/12/how-to-handle-the-facebook-advertising-rates/</link>
		<comments>http://xotelsmarketing.wordpress.com/2011/05/12/how-to-handle-the-facebook-advertising-rates/#comments</comments>
		<pubDate>Thu, 12 May 2011 09:24:13 +0000</pubDate>
		<dc:creator>xotels</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://xotelsmarketing.wordpress.com/?p=225</guid>
		<description><![CDATA[The last few years the marketing hotel industry is rapidly changing. New ways of advertisement through internet is becoming a structural need to stay alive as a hotel. Facebook is becoming one of the top hotel search engines. While everyone is focusing on the integration of Google maps, Facebook is expanding its space on the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=xotelsmarketing.wordpress.com&amp;blog=10288031&amp;post=225&amp;subd=xotelsmarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://xotelsmarketing.wordpress.com/2011/05/12/how-to-handle-the-facebook-advertising-rates/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">xotels</media:title>
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		<item>
		<title>Fill out the hotel guest feedback form</title>
		<link>http://xotelsmarketing.wordpress.com/2011/05/12/fill-out-the-hotel-guest-feedback-form/</link>
		<comments>http://xotelsmarketing.wordpress.com/2011/05/12/fill-out-the-hotel-guest-feedback-form/#comments</comments>
		<pubDate>Thu, 12 May 2011 09:21:18 +0000</pubDate>
		<dc:creator>xotels</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://xotelsmarketing.wordpress.com/?p=223</guid>
		<description><![CDATA[There are great differences in the levels with which hotels are looking for feedback from their guests. With the rise of hotel reviews sites the request of filling out a hotel guest comment card diminishes. Although this trend is moving up, there are still hotels who want guest opinions.  Most of the hotels that provide [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=xotelsmarketing.wordpress.com&amp;blog=10288031&amp;post=223&amp;subd=xotelsmarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://xotelsmarketing.wordpress.com/2011/05/12/fill-out-the-hotel-guest-feedback-form/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">xotels</media:title>
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	</item>
		<item>
		<title>Xotels Management Group and La Bergere Group extend cooperation</title>
		<link>http://xotelsmarketing.wordpress.com/2011/04/15/xotels-management-group-and-la-bergere-group-extend-cooperation/</link>
		<comments>http://xotelsmarketing.wordpress.com/2011/04/15/xotels-management-group-and-la-bergere-group-extend-cooperation/#comments</comments>
		<pubDate>Fri, 15 Apr 2011 11:42:59 +0000</pubDate>
		<dc:creator>xotels</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://xotelsmarketing.wordpress.com/?p=220</guid>
		<description><![CDATA[Recently another hotel has just been added to the Xotels group of independent hotels. The newly opened Townhouse Maastricht Design Hotel in the Netherlands exceeded its budget with 26% in 2010. As a result the la Bergere Group decided to also outsource revenue management and distribution of the St. Martenslane Hip Hotel Maastricht to the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=xotelsmarketing.wordpress.com&amp;blog=10288031&amp;post=220&amp;subd=xotelsmarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">xotels</media:title>
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		<item>
		<title>An Online Reputation Analytics Tool for Hotels</title>
		<link>http://xotelsmarketing.wordpress.com/2011/04/15/an-online-reputation-analytics-tool-for-hotels/</link>
		<comments>http://xotelsmarketing.wordpress.com/2011/04/15/an-online-reputation-analytics-tool-for-hotels/#comments</comments>
		<pubDate>Fri, 15 Apr 2011 11:40:50 +0000</pubDate>
		<dc:creator>xotels</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://xotelsmarketing.wordpress.com/?p=218</guid>
		<description><![CDATA[Reviews have become an important key performance indicator for hotels. More and more consumers write online reviews about their experience and share them on travel agency websites, travel communities and independent review websites. The new social media culture of sharing online requires hoteliers to follow up. In order to manage your hotel’s online reputation, Rate [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=xotelsmarketing.wordpress.com&amp;blog=10288031&amp;post=218&amp;subd=xotelsmarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://xotelsmarketing.wordpress.com/2011/04/15/an-online-reputation-analytics-tool-for-hotels/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">xotels</media:title>
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		<item>
		<title>Xotels’ Marketing Strategy of hotels leads to REVPAR increase</title>
		<link>http://xotelsmarketing.wordpress.com/2011/03/14/xotels%e2%80%99-marketing-strategy-of-hotels-leads-to-revpar-increase/</link>
		<comments>http://xotelsmarketing.wordpress.com/2011/03/14/xotels%e2%80%99-marketing-strategy-of-hotels-leads-to-revpar-increase/#comments</comments>
		<pubDate>Mon, 14 Mar 2011 10:27:35 +0000</pubDate>
		<dc:creator>xotels</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://xotelsmarketing.wordpress.com/?p=214</guid>
		<description><![CDATA[Our hotels have fared very well on the economic recovery last year. As part of our hotel management strategies we monitored the loading factors of the air travel trends 2010 closely which gave us clear indications of overall  itinerary tendencies. It allowed us to be well geared up and prepared to ride at the front [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=xotelsmarketing.wordpress.com&amp;blog=10288031&amp;post=214&amp;subd=xotelsmarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">xotels</media:title>
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	</item>
		<item>
		<title>Designing a Sales Strategy for your Hotel in order to Capture Groups</title>
		<link>http://xotelsmarketing.wordpress.com/2011/03/14/designing-a-sales-strategy-for-your-hotel-in-order-to-capture-groups/</link>
		<comments>http://xotelsmarketing.wordpress.com/2011/03/14/designing-a-sales-strategy-for-your-hotel-in-order-to-capture-groups/#comments</comments>
		<pubDate>Mon, 14 Mar 2011 10:24:09 +0000</pubDate>
		<dc:creator>xotels</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://xotelsmarketing.wordpress.com/?p=212</guid>
		<description><![CDATA[We should not stop at building our group demand calendar and pricing strategy. Nor should we depend on our conventional sales managers to fill our meeting space and bring groups to fully fill the hotel at all times. Hotel revenue management systems should embrace online distribution and internet marketing for hotels beyond transient room sales. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=xotelsmarketing.wordpress.com&amp;blog=10288031&amp;post=212&amp;subd=xotelsmarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://xotelsmarketing.wordpress.com/2011/03/14/designing-a-sales-strategy-for-your-hotel-in-order-to-capture-groups/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">xotels</media:title>
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		<title>Current trends in hotel industry</title>
		<link>http://xotelsmarketing.wordpress.com/2010/12/24/current-trends-in-hotel-industry/</link>
		<comments>http://xotelsmarketing.wordpress.com/2010/12/24/current-trends-in-hotel-industry/#comments</comments>
		<pubDate>Fri, 24 Dec 2010 13:24:21 +0000</pubDate>
		<dc:creator>xotels</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://xotelsmarketing.wordpress.com/?p=179</guid>
		<description><![CDATA[It’s a much-discusses theme in hotel industry magazines; revenue management and  just over a year ago we wrote an article to,  announcing the increase in outsourcing specialist areas in hotels like revenue management. In the aftermath and recovery from the global economic crisis the eyes of real estate investors and hotel owners should have been [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=xotelsmarketing.wordpress.com&amp;blog=10288031&amp;post=179&amp;subd=xotelsmarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Hotel revenue manager job description</title>
		<link>http://xotelsmarketing.wordpress.com/2010/12/24/hotel-revenue-manager-job-description/</link>
		<comments>http://xotelsmarketing.wordpress.com/2010/12/24/hotel-revenue-manager-job-description/#comments</comments>
		<pubDate>Fri, 24 Dec 2010 13:21:38 +0000</pubDate>
		<dc:creator>xotels</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://xotelsmarketing.wordpress.com/?p=177</guid>
		<description><![CDATA[Many revenue managers lack basic skills Last week Thursday I moderated an expert panel at the BTO conference in Florence discussing the state of revenue management within the hotel industry. Confirming Xotels’ four years of revenue management training and consulting we have come to a rather sad conclusion though; many revenue managers still lack basic [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=xotelsmarketing.wordpress.com&amp;blog=10288031&amp;post=177&amp;subd=xotelsmarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<item>
		<title>Hotel marketing tools</title>
		<link>http://xotelsmarketing.wordpress.com/2010/12/24/hotel-marketing-tools/</link>
		<comments>http://xotelsmarketing.wordpress.com/2010/12/24/hotel-marketing-tools/#comments</comments>
		<pubDate>Fri, 24 Dec 2010 13:18:49 +0000</pubDate>
		<dc:creator>xotels</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://xotelsmarketing.wordpress.com/?p=174</guid>
		<description><![CDATA[10 Reasons to lower your hotel internet marketing budget I actually would like to rephrase this. I recommend to stop all online marketing spend. Just kick it out of your budget. Save some cost for a change. I simply would like to take back what I wrote in previous blog posts, and what I said [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=xotelsmarketing.wordpress.com&amp;blog=10288031&amp;post=174&amp;subd=xotelsmarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">xotels</media:title>
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		<title>Example pricing strategy hotels</title>
		<link>http://xotelsmarketing.wordpress.com/2010/12/06/pricing-strategies-for-hotels/</link>
		<comments>http://xotelsmarketing.wordpress.com/2010/12/06/pricing-strategies-for-hotels/#comments</comments>
		<pubDate>Mon, 06 Dec 2010 11:39:24 +0000</pubDate>
		<dc:creator>xotels</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://xotelsmarketing.wordpress.com/?p=156</guid>
		<description><![CDATA[Price is a selling tool. Price lets us segment and attract different target markets with the objective of maximizing revenue. But it is very important to be careful that the revenue management of a hotel, that is based on price sensitivity, doesn’t turn against you. Mainly at this crisis time it is important to keep [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=xotelsmarketing.wordpress.com&amp;blog=10288031&amp;post=156&amp;subd=xotelsmarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://xotelsmarketing.wordpress.com/2010/12/06/pricing-strategies-for-hotels/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">xotels</media:title>
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		<item>
		<title>Hotel management tutorial by Xotels</title>
		<link>http://xotelsmarketing.wordpress.com/2010/12/06/hotel-management-tutorial-by-xotels/</link>
		<comments>http://xotelsmarketing.wordpress.com/2010/12/06/hotel-management-tutorial-by-xotels/#comments</comments>
		<pubDate>Mon, 06 Dec 2010 11:36:50 +0000</pubDate>
		<dc:creator>xotels</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://xotelsmarketing.wordpress.com/?p=151</guid>
		<description><![CDATA[Do you want to improve your RevPar? Or do you  want to reduce travel agency commission costs, increase direct sales or increase GOPPAR and generate more profit through effective hotel management? That’s all possible with Xotels, leader in consulting and implementing marketing strategy in hotel industry. Xotels is a hotel management company which offers hotels [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=xotelsmarketing.wordpress.com&amp;blog=10288031&amp;post=151&amp;subd=xotelsmarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://xotelsmarketing.wordpress.com/2010/12/06/hotel-management-tutorial-by-xotels/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">xotels</media:title>
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		<title>Reaching (large) online consumers to book directly</title>
		<link>http://xotelsmarketing.wordpress.com/2010/12/03/reaching-large-online-consumers-to-book-directly/</link>
		<comments>http://xotelsmarketing.wordpress.com/2010/12/03/reaching-large-online-consumers-to-book-directly/#comments</comments>
		<pubDate>Fri, 03 Dec 2010 15:08:09 +0000</pubDate>
		<dc:creator>xotels</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://xotelsmarketing.wordpress.com/?p=159</guid>
		<description><![CDATA[The objective of rate parity in hotels is to encourage consumers to book direct. They should not find any advantage of booking via a third party website over making a reservation on your own hotel website. But how to get organized and use rate parity as a hotel revenue management tool? How can I increase [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=xotelsmarketing.wordpress.com&amp;blog=10288031&amp;post=159&amp;subd=xotelsmarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://xotelsmarketing.wordpress.com/2010/12/03/reaching-large-online-consumers-to-book-directly/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">xotels</media:title>
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		<title>Yieldable vs. Non-Yieldable Segments</title>
		<link>http://xotelsmarketing.wordpress.com/2010/01/14/yieldable-vs-non-yieldable-segments/</link>
		<comments>http://xotelsmarketing.wordpress.com/2010/01/14/yieldable-vs-non-yieldable-segments/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 10:11:21 +0000</pubDate>
		<dc:creator>xotels</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://xotelsmarketing.wordpress.com/?p=100</guid>
		<description><![CDATA[How much of your business is yieldable? And how much of your business in non-yieldable? Or how much of your business allows you to really apply revenue management techniques?   The non yieldable market segments are the bookings which you can not reject even if you could sell at a higher rate on those dates [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=xotelsmarketing.wordpress.com&amp;blog=10288031&amp;post=100&amp;subd=xotelsmarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://xotelsmarketing.wordpress.com/2010/01/14/yieldable-vs-non-yieldable-segments/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">xotels</media:title>
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		<media:content url="http://www.xotels.com/images/stories/blog/yieldable.png" medium="image">
			<media:title type="html">Yiedable vs. Non-Yiedable Hotel Market Segments</media:title>
		</media:content>
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		<item>
		<title>Displacement Calculation</title>
		<link>http://xotelsmarketing.wordpress.com/2010/01/14/displacement-calculation/</link>
		<comments>http://xotelsmarketing.wordpress.com/2010/01/14/displacement-calculation/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 10:05:07 +0000</pubDate>
		<dc:creator>xotels</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://xotelsmarketing.wordpress.com/?p=98</guid>
		<description><![CDATA[Are your contracted non-yieldable segments adding to your bottom line? Or are they displacing revenues that can be generated by selling public transient rates?   In the example below, if a LRA (Last Room Availability) account books 2 nights arriving 04 February, the hotel will have to accept the reservation. Let&#8217;s say that the account [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=xotelsmarketing.wordpress.com&amp;blog=10288031&amp;post=98&amp;subd=xotelsmarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://xotelsmarketing.wordpress.com/2010/01/14/displacement-calculation/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">xotels</media:title>
		</media:content>

		<media:content url="http://www.xotels.com/images/stories/blog/displacement.jpg" medium="image">
			<media:title type="html">Hotel Revenue Displacement</media:title>
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		<item>
		<title>Hotel Revenue Managment Action Steps 2</title>
		<link>http://xotelsmarketing.wordpress.com/2010/01/14/hotel-revenue-management-action-steps-2/</link>
		<comments>http://xotelsmarketing.wordpress.com/2010/01/14/hotel-revenue-management-action-steps-2/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 09:56:13 +0000</pubDate>
		<dc:creator>xotels</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://xotelsmarketing.wordpress.com/?p=93</guid>
		<description><![CDATA[Xotels Hotel Training &#8211; Based on the previous articles on the components of revenue management, KPI, market segmentation, yieldable and non-yieldable business and displacement calculations have defined a few simple action steps for hotels. Here are your second steps in our Revenue Management action plan: Challenge your market segmentation, should you introduce pricing points? Identify [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=xotelsmarketing.wordpress.com&amp;blog=10288031&amp;post=93&amp;subd=xotelsmarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://xotelsmarketing.wordpress.com/2010/01/14/hotel-revenue-management-action-steps-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">xotels</media:title>
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		<title>Demand Calendar &#8211; Hotel Revenue Management Tool</title>
		<link>http://xotelsmarketing.wordpress.com/2010/01/14/demand-calendar-hotel-revenue-management-tool-2/</link>
		<comments>http://xotelsmarketing.wordpress.com/2010/01/14/demand-calendar-hotel-revenue-management-tool-2/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 09:51:05 +0000</pubDate>
		<dc:creator>xotels</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://xotelsmarketing.wordpress.com/?p=91</guid>
		<description><![CDATA[It is the first Step before budgeting. It is a yearly Map to know your past and future demand: think of showing on a same document historical and future events. Recognize all events that impact your demand. Positive or negative demand generators must be recognized. Once updated, a demand calendar should not sleep. It should [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=xotelsmarketing.wordpress.com&amp;blog=10288031&amp;post=91&amp;subd=xotelsmarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://xotelsmarketing.wordpress.com/2010/01/14/demand-calendar-hotel-revenue-management-tool-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">xotels</media:title>
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		<title>Hotel Revenue Management Action Steps 3</title>
		<link>http://xotelsmarketing.wordpress.com/2010/01/14/hotel-revenue-management-action-steps-3/</link>
		<comments>http://xotelsmarketing.wordpress.com/2010/01/14/hotel-revenue-management-action-steps-3/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 09:44:45 +0000</pubDate>
		<dc:creator>xotels</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://xotelsmarketing.wordpress.com/?p=89</guid>
		<description><![CDATA[Xotels Hotel Training &#8211; We have to start with a budget or forecast before we consider working on our pricing. But how do we forecast accurately. Here some hotel revenue management implementation action steps to help you out. Step 3 in our Revenue Management implementation plan: Develop and update your demand calendar for any recognized [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=xotelsmarketing.wordpress.com&amp;blog=10288031&amp;post=89&amp;subd=xotelsmarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://xotelsmarketing.wordpress.com/2010/01/14/hotel-revenue-management-action-steps-3/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">xotels</media:title>
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		<title>Unconstrained Demand</title>
		<link>http://xotelsmarketing.wordpress.com/2010/01/14/unconstrained-demand/</link>
		<comments>http://xotelsmarketing.wordpress.com/2010/01/14/unconstrained-demand/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 09:38:38 +0000</pubDate>
		<dc:creator>xotels</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://xotelsmarketing.wordpress.com/?p=86</guid>
		<description><![CDATA[The unconstrained demand of a hotel is your total demand for a particular date irrespective of your capacity. Hotels should identify when unconstrained demand is above the capacity of the hotel. The unconstrained demand will help you calculate your Last Room Value for certain dates, and possible length of stay restrictions that may apply. Once [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=xotelsmarketing.wordpress.com&amp;blog=10288031&amp;post=86&amp;subd=xotelsmarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://xotelsmarketing.wordpress.com/2010/01/14/unconstrained-demand/feed/</wfw:commentRss>
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			<media:title type="html">xotels</media:title>
		</media:content>

		<media:content url="http://www.xotels.com/images/stories/blog/pickup.png" medium="image">
			<media:title type="html">Hotel Revenue Management</media:title>
		</media:content>

		<media:content url="http://www.xotels.com/images/stories/blog/regret.png" medium="image">
			<media:title type="html">Hotel Revenue Management</media:title>
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		<item>
		<title>The Conference Bench</title>
		<link>http://xotelsmarketing.wordpress.com/2010/01/14/the-conference-bench/</link>
		<comments>http://xotelsmarketing.wordpress.com/2010/01/14/the-conference-bench/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 09:31:14 +0000</pubDate>
		<dc:creator>xotels</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://xotelsmarketing.wordpress.com/?p=79</guid>
		<description><![CDATA[Scouting the industry for new solutions and technology that will help our clients to manage their hotels more efficiently and achieve better results, we came across The Conference Bench. A benchmarking tool to optimize revenue and performance of conference and function space. The Conference Bench delivers benchmarking information for meeting spaces and conference rooms. With [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=xotelsmarketing.wordpress.com&amp;blog=10288031&amp;post=79&amp;subd=xotelsmarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://xotelsmarketing.wordpress.com/2010/01/14/the-conference-bench/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">xotels</media:title>
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		<media:content url="http://www.xotels.com/images/stories/blog/conference_bench.png" medium="image">
			<media:title type="html">Conference Bench</media:title>
		</media:content>

		<media:content url="http://www.xotels.com/images/stories/blog/conference_bench_graph.png" medium="image">
			<media:title type="html">Conference Bench</media:title>
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		<title>How to use Hotel Reviews for Viral Marketing (hotel internet marketing strategy)</title>
		<link>http://xotelsmarketing.wordpress.com/2010/01/14/how-to-use-hotel-reviews-for-viral-marketing/</link>
		<comments>http://xotelsmarketing.wordpress.com/2010/01/14/how-to-use-hotel-reviews-for-viral-marketing/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 09:23:22 +0000</pubDate>
		<dc:creator>xotels</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://xotelsmarketing.wordpress.com/?p=76</guid>
		<description><![CDATA[Two weeks ago Xotels was at BTO, Buy Tourism Online, an industry trade fair in Florence Italy. We were asked to give speech about ‘Tourism and Social’. Brainstorming on presenting something practical we came up with a very simple viral marketing technique for hotels. We see that a lot of hoteliers are afraid to enter [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=xotelsmarketing.wordpress.com&amp;blog=10288031&amp;post=76&amp;subd=xotelsmarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://xotelsmarketing.wordpress.com/2010/01/14/how-to-use-hotel-reviews-for-viral-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">xotels</media:title>
		</media:content>

		<media:content url="http://www.xotels.com/images/stories/blog/hotel_marketing.png" medium="image">
			<media:title type="html">Hotel Marketing</media:title>
		</media:content>

		<media:content url="http://www.xotels.com/images/stories/blog/hotel_marketing_online.png" medium="image">
			<media:title type="html">Hotel Marketing</media:title>
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		<title>Hotel Pickup Report</title>
		<link>http://xotelsmarketing.wordpress.com/2010/01/14/hotel-pickup-report/</link>
		<comments>http://xotelsmarketing.wordpress.com/2010/01/14/hotel-pickup-report/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 09:09:23 +0000</pubDate>
		<dc:creator>xotels</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://xotelsmarketing.wordpress.com/?p=71</guid>
		<description><![CDATA[The pickup report will help you to follow the booking pace of your hotel. We will give example of a monthly pick-up and daily pick-up report to demonstrate on what basis you can monitor and quantify your pick-up trends. Monthly Pick up Analysis Record on every first day of the month the monthly occupancy percentage [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=xotelsmarketing.wordpress.com&amp;blog=10288031&amp;post=71&amp;subd=xotelsmarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://xotelsmarketing.wordpress.com/2010/01/14/hotel-pickup-report/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">xotels</media:title>
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		<media:content url="http://www.xotels.com/images/stories/blog/hotel_pickup_report_1.png" medium="image">
			<media:title type="html">Hotel Website Design - Xotels</media:title>
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		<media:content url="http://www.xotels.com/images/stories/blog/hotel_pickup_report_2.png" medium="image">
			<media:title type="html">Hotel Website Design - Xotels</media:title>
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		<title>Stop Working, Start Planning</title>
		<link>http://xotelsmarketing.wordpress.com/2009/11/26/stop-working-start-planning/</link>
		<comments>http://xotelsmarketing.wordpress.com/2009/11/26/stop-working-start-planning/#comments</comments>
		<pubDate>Thu, 26 Nov 2009 12:55:53 +0000</pubDate>
		<dc:creator>xotels</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://xotelsmarketing.wordpress.com/?p=66</guid>
		<description><![CDATA[Sometimes we are just to stuck in the ways we do our job on a daily basis. We are lowering rates as the competition just launched a special deal, offering group rates based on other quotes travel agents have received, and answering emails within an hour or at least 24 hours. Yes we live in [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=xotelsmarketing.wordpress.com&amp;blog=10288031&amp;post=66&amp;subd=xotelsmarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">xotels</media:title>
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		<title>Hotel Website Recent Success Stories</title>
		<link>http://xotelsmarketing.wordpress.com/2009/11/19/hotel-website-success-stories/</link>
		<comments>http://xotelsmarketing.wordpress.com/2009/11/19/hotel-website-success-stories/#comments</comments>
		<pubDate>Thu, 19 Nov 2009 11:05:25 +0000</pubDate>
		<dc:creator>xotels</dc:creator>
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		<guid isPermaLink="false">http://xotelsmarketing.wordpress.com/?p=60</guid>
		<description><![CDATA[Recent success stories from fellow hoteliers that have strategically invested in their hotel websites and hotels internet marketing. Within months they have been able to generate a return on investment. And even during these tough economic times their direct sales has increased. ‘In the first 4 months of 2009 our website generated the same amount [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=xotelsmarketing.wordpress.com&amp;blog=10288031&amp;post=60&amp;subd=xotelsmarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Yellow Pages websites charging hotels twice?</title>
		<link>http://xotelsmarketing.wordpress.com/2009/11/19/yellow-pages-websites-charging-hotels-twice/</link>
		<comments>http://xotelsmarketing.wordpress.com/2009/11/19/yellow-pages-websites-charging-hotels-twice/#comments</comments>
		<pubDate>Thu, 19 Nov 2009 10:40:35 +0000</pubDate>
		<dc:creator>xotels</dc:creator>
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		<description><![CDATA[In our Travel 2.0 workshop last week in Barcelona we have been looking into online distribution in a bit more detail, which made us come across the following practice by Yellow Pages in Spain . The Spanish yellow pages, Pagina Amarillas, charges hotels both for their listing and puts in that same list a link [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=xotelsmarketing.wordpress.com&amp;blog=10288031&amp;post=56&amp;subd=xotelsmarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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